Internal Customer Service in an Organisation
Customer service is the set of behaviors that a business undertakes during its interaction with its customers. It can also refer to a specific person or desk which is set up to provide general assistance to customers.
Many organizational charts employ an inverted pyramid with customers at top. Some companies instead put their employees at the top. In many senses, the employees are management's customers. Corporate values that emphasize treating employees well translate to good customer care too. Does your organization value its people? Invariably, companies that care about their people can better ask their people to care about their customers.
Catering to Customer Service Needs :
Here are five tips for your organization to help strengthen its internal customer service orientation.
1. Employees should never complain within earshot of customers. It gives them the impression your company isn't well run, shaking their confidence in you.
2. Employees should never complain to customers about other department's employees. Who wants to patronize a company whose people don't get along with each other?
3. Employees at every level should strive to build bridges between departments. This can be done through cross training, joint picnics, parties or off-sites, or creative gatherings, as well as day-to-day niceties.
4. Utilize post mortems after joint projects so everyone can learn from the experience. You can mend fences and gain new understandings when everyone reviews what went right...or wrong. By doing so after the project the immediate pressure is off, yet stronger bonds can be forged while the experience is fresh in peoples' minds. Not doing so can result in lingering animosities that will exacerbate future collaborations.
5. Let your employees become "Customer for a Day" to experience firsthand what your customers experience when doing business with you.
By improving internal customer service you have just enhanced the customer service your external customers receive. You're walking your talk regarding customer service.
Posted by: Steven Robert
Sales & Marketing
Call Centers India Inc.
Sales & Marketing
Call Centers India Inc.

